Simple Connection | More Joy

BACKPOCKET helps today's busy parents turn everyday moments into meaningful moments.

Let's Play: Connection Through Joy
Let's Play: Connection Through Joy

For when your hands are full and your creativity is running on empty | The early years are busy, ...

$19.99
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Let's Chat: Connection Through Curiosity
Let's Chat: Connection Through Curiosity

When your brain is tired, but connection still matters | Little conversations make a big impact. ...

$19.99
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Let's Pause: Connection Through Presence
Let's Pause: Connection Through Presence

For the moments when you want to show up, but don't know how | Parenting is full of demands, but ...

$19.99
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MARIA

STAY AT HOME MOM OF 2 DAUGHTERS BACKPOCKET FOLLOWER

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PATRICK

FATHER OF 1, PARTNER-TRACK ATTORNEY BACKPOCKET FOLLOWER

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ALLISON

NURSE AND SINGLE MOM OF 1 DAUGHTER BACKPOCKET FOLLOWER

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MARGARET

GRANDMOTHER TO 9, BACKPOCKET FOLLOWER

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We are on a
mission...

To empower busy parents to create more joy and connection in the everyday—one small moment at a time. We do this through expert-backed parenting tools and resources designed to fit seamlessly into daily life.

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The majority of parents are still struggling.

54% of parents wish they had more information about how to be a better parent and 69% of parents say that if they knew more positive parenting strategies they would use them. There is a disconnect between today’s current resources and the needs of parents.

  • 48%

    Almost half of all parents don’t feel they are getting the support they need when they feel stressed.

  • 54%

    of single parents who have no other co-parent involved in their child’s care don’t get the help they need.

  • 58%

    of moms and dads say there is so much parenting information available, but it’s hard to know who to trust.

Purchase the full toolkit

Get 50% Off on bundle

Have 3 expert developed tools ready...in your backpocket ...for your first stage of parenthood. Use discount code: 50offthree

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  • Today’s parents need a different village of support

    Anxiety and mental health is a concern for the next generation of parents and many are living with an increased awareness of “FOMO” or fear of inadequacy. Backpocket’s parenting tools are the modern-day village of support.

  • Today’s parents know time with their children is limited and of the essence.

    We know today’s parents have less time with their children than ever before. Backpocket’s products strive to create meaningful joy and connection in the day to day to help optimize the limited time parents have with their children.

  • Today’s parents crave trusted expertise.

    We know finding expertise in the depths of the web can feel overwhelming. Backpocket’s products are infused with the knowledge of professionals in the realm of child development, parent coaching and mental health, but the expertise is curated into digestible doses

We knew there was a better approach to parent support.

We wanted a bigger village of support to find more joy, connection, and simplicity in our parenting journey. With our backgrounds, we knew we could create uncomplicated, tangible, at-the-ready parenting tools with a simple mission: to provide parents like us with ideas and inspiration to create moments of connection and joy with their children while they tackle the day to day. no pressure. no fuss. just tools that would have our back.

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