We Are Just Like You 

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Architect and commercial real estate broker focused on enhancing the workplace of the future

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Mommy to Caroline + Claire, striving to be the best parent I can be

IN PERSON

Creative, entreprenuer at heart, trying to make a difference in the lives of parents

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BY DAY

Early childhood development expert and parenting coach with a background in speech language pathology

ALL DAY

Mama to Caroline + Patrick, forever learning on the job

IN PERSON

Connection oriented and joy seeking, life is about those little moments between the big stuff

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Our Letter to You...

I always wanted to solve my clients problems with fierce commitment and creativity and was leaving the office at 11pm. Then my daughter was born and the pandemic arrived and I felt that I wasn’t giving her or me (the mom, me) the best parent-child experience possible. I wanted to do more to help myself and others with making the most of early parenthood and optimizing the little time we had to just be us, mom and daughter, connecting with joy and intention. One more beautiful daughter later and one strong partnership later, Backpocket was born…a company focused on delivering parenting tools with the simplicity and convenience of something “in our back pockets”.

Erin Kurucza

Co-Founder of Backpocket

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I’ve spent the bulk of my career focused on childhood development and early intervention. When I became a mother myself, I realized that parenting was not “one-size-fits-all”. What started as organically connecting with my daughter’s friend’s parents quickly became a little side business. I love empowering parents to find ways to connect with their children in a way that feels right to them, and supporting parents as they sift through the abundant parenting content out there. Backpocket was the perfect opportunity to merge my professional knowledge with my passion for embracing the parent experience. Our company’s products aim to be a little whisper of encouragement in your ear: you’ve got this.

Elizabeth McKenzie

Co-Founder of Backpocket

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Erin & Elizabeth, the Original Backpocket Followers, Finding Joy and Connection